10 TikTok-Loved Clean Beauty Brands to Add to Your Routine

By Elisa

10 TikTok-Loved Clean Beauty Brands to Add to Your Routine

Listen up, beauty mavens! We've all been there—scrolling endlessly through TikTok, eyes glued to the screen, hearts pounding as we watch one transformative beauty routine after another. We laugh, we gasp, and let's be honest, we've all had that moment where we've been tempted to buy that one magical serum purely because our favorite TikToker swears by it.

But let's talk real talk for a second. Amidst the gloss and glamour, there's a new hero in town, and it's not just about the perfect shade of lipstick or the most long-wearing foundation. It's called clean beauty, and it's taking over our feeds, our hearts, and our makeup bags like a boss. If you're ready to give your beauty routine a breath of fresh air with products that are kind to your skin and the environment, buckle up. We're diving into a world where beauty meets responsibility, hand in hand with our top TikTok-approved clean beauty brands ready to revitalize not just your look but your entire approach to skincare and makeup. So, sip on that green tea and read on—these brands are the real deal.

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What is Clean Beauty?

Diving straight into the heart of the matter, clean beauty is more than just a buzzword; it's a commitment to healthier and more ethical personal care. So, what's the real scoop behind this movement? Imagine slathering your skin with only the purest ingredients—mixtures that shun the questionable chemicals which could do more harm than good. That's clean beauty, in essence.

But it's not just about being safe; it's about being responsible. Clean beauty brands go the extra mile to ensure sustainability in their processes. A 'clean' label doesn't come easy. It's a dedication to transparency, sourcing ingredients that are both kind to your skin and the environment. When you're scrolling through TikTok, and you stumble upon one of these brands, like Youth To The People or ILIA Beauty, you're not just looking at a trending hashtag—you're witnessing a commitment to beauty that cares, inside and out.


How TikTok Influences Beauty Trends

It's undeniable: TikTok has the clout to dictate what's hot and what's not in beauty. Scrolling through TikTok, you stumble upon a goldmine of skincare and makeup gurus whose #shelfies are nothing short of enviable. The platform has turned into a juggernaut for brand discovery, with viral videos launching indie brands into the stratosphere overnight. A simple 60-second clip can turn a niche clean beauty product into a must-have for millions. Those 10 brands mentioned? Yeah, many of them owe a nod to TikTok for their current cult status. It's not just about being seen - it's about resonating with an audience that values authenticity and results, which ties back to the essence of clean beauty. So when we dive into the likes of Youth To The People or Biossance, remember it's often the TikTok buzz that's piqued our collective interest. And trust me, that influence is only growing stronger, echoing loudly in our beauty routines and beyond.


1. Youth To The People

Ever stumbled upon a brand that feels like a smoothie for your skin? Youth To The People does exactly that, packing a punch with their nutrient-dense formulas. Trust me, it's like a kale salad; but instead of eating it, you're feeding your skin with it. Their products are not just about looking good – they're about empowerment and wellness, and that's something you can feel with every application. I've noticed how my skin actually seems to crave these superfood ingredients. And clearly, I'm not the only one; this brand has become a hot topic on TikTok, and for good reason. From their cleansers to serums, each product is a powerhouse of antioxidants and vitamins, bridging the gap between health and beauty in ways that few can. And hey, if it's good enough for the glowing skin gurus of TikTok, it's definitely worth a slot in our daily routine.


2. ILIA Beauty

There's something about ILIA Beauty that caught the eye of TikTok's beauty aficionados. It's not just another brand; it's a pioneer at the intersection where skincare collides with makeup. Their products boast a clean composition brimming with active skincare benefits, which really resonate with the conscious consumer of today. Imagine swiping on a foundation that not only evens out your complexion but also treats your skin throughout the day. It's like your skin is sipping on a green smoothie while you sport a flawless finish. No wonder it's all the rage on a platform where authenticity and results go hand-in-hand. And let's not gloss over—no pun intended—their sleek and minimalist packaging making them a chic addition to any vanity. Beyond the aesthetic, though, what I deeply appreciate is how ILIA is pushing the clean beauty narrative forward in a market cluttered with murky definitions.


3. Biossance

Biossance isn't just another clean beauty brand; their commitment to sustainability and solid science sets them apart. They revolutionized the skincare game by introducing a 100% plant-based squalane oil, derived sustainably from sugarcane. Their eco-friendly approach extends to their packaging too – it's all recyclable! What's more, the reviews on TikTok speak for themselves. Users rave about the transformative effects of products like the Vitamin C Rose Oil. When discussing why TikTok loves these brands, Biossance is a prime example of integrity meeting innovation in a bottle.

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4. Tower 28 Beauty

Say hello to Tower 28 Beauty, a lifesaver for those with fussy skin. If the thought of makeup exacerbates your skin sensitivity woes, this brand is your new go-to. Conceived with the most finicky of complexions in mind, their hypo-allergenic lineup is like a breath of fresh air. I'm talking soothing ingredients that baby your skin while offering that sought-after pop of color. And let's not overlook their beach-inspired packaging — totally Insta-worthy! It’s no surprise that Tower 28 soars on TikTok; smooth, calm skin never goes out of style. As someone who’s ditched irritating cosmetics, I can vouch for Tower 28’s gentle charm. If you’ve been nodding along with a mental list of skin grievances, consider this brand a balm for your beauty routine blues. For those curious about other skin-pampering brands championed on TikTok, don’t miss Youth To The People and ILIA Beauty.


5. Kopari Beauty

Moving on to the tropical oasis of skincare, Kopari Beauty has managed to create quite the buzz on the 'For You' pages. Their secret? Well, it's not so secret anymore – coconut oil. Now, I know what you're thinking – coconut oil? That's not revolutionary. But bear with me! Kopari has taken this kitchen pantry staple and transformed it into a powerhouse ingredient for your skin. Their products promise to hydrate, replenish, and leave your skin smelling like a dreamy island escape. And who wouldn't want to feel like they're on vacation every time they go through their skincare routine? Plus, it might be worth mentioning that their eco-friendly packaging is just icing on the cake in the eyes of sustainability-loving TikTokers. Talk about hitting two birds with one stone: self-care and caring for the planet! If you're curious about other brands that blend luxury with sustainability, check out Tata Harper.


6. Herbivore Botanicals

Truth be told, Herbivore Botanicals could be the poster child for what modern clean beauty is all about. You can't scroll through TikTok without coming across their prism-colored glass bottles filled with natural goodness. Their products are more than just visually appealing; they're packed with ethically-sourced ingredients that you can actually pronounce. We're talking about French pink clay, blue tansy, and cold-pressed plant oils - a veritable garden for your skin! Plus, they're cruelty-free, making your beauty routine kinder to our furry friends. Isn't it refreshing when brands not only talk the talk but walk the walk? It's like a breath of fresh, floral-scented air in the often-polluted cosmos of skincare. This ethos is probably why they're such a hit on a platform driven by authenticity, as discussed in The Impact on Beauty Routines.


7. RMS Beauty

Venturing further into the realm of ethically-responsible makeup, RMS Beauty stands out with its dedication to wellness and beauty harmony. It's not just about looking good, it's about doing good for your skin. Their use of cold-pressed organic oils and food-grade ingredients in products like the 'Un' Cover-Up concealer not only nourishes your skin but also encourages a flawless natural look. A big plus? Their packaging is as commendable as the products, boasting recyclable or even biodegradable materials. What RMS Beauty has mastered is the art of merging luxury with sustainability, proving that conscientious choices don't have to skimp on performance. See how this philosophy resonates throughout the article in the section on The Future of Clean Beauty and Social Media.


8. Tata Harper

When it comes to luxury and efficacy, Tata Harper is a heavyweight. They’re like the Meryl Streep of the clean beauty world—consistently excellent, widely respected. Farm-grown ingredients? Absolutely. Tata Harper emphasizes the use of natural components, raised right on their Vermont farm. It's a testament to the brand's commitment to transparency and quality. They've become a staple in the routines of skincare aficionados who frequent TikTok, showing that performance doesn't have to be sacrificed for purity. And when I say Tata Harper's products are sumptuous, believe me, they turn your daily cleanse into a ritual. Little wonder they've grabbed the spotlight in clean beauty conversations, including those on TikTok (as discussed in Why TikTok Loves These Brands). Mark my words, Tata Harper is less of a trend and more of a sustainable luxury movement. 🌿


9. Credo Beauty

Trust me when I say Credo Beauty is not just another retailer on the block. With an eagle eye for pure, effective formulas, they've become a sanctuary for anyone crazy about clean beauty. And get this: they're not just selling other brands; they've got their own line that screams quality over quantity. But why take my word for it? Well, aside from their commitment to sustainability, which is a breath of fresh air, their curated assortment of products means you're getting the crème de la crème without the headache of endless choices. Seriously, in a world brimming with beauty claims, Credo is like the bestie who knows all the ins and outs of skincare, telling it to you straight – no nasties, no fluff. Shoutout to TikTok Influences, where even a quick scroll will show you how much the TikTok crowd adores this place. No wonder it's reshaping our beauty rituals (The Impact on Beauty Routines).


10. Briogeo

If you've been eyeing up a way to join the clean beauty wave and give your locks some love, then Briogeo might just be your holy grail. With their mantra of 'clean hair care for all,' they really do mean everyone. They've mastered the art of nontoxic formulas that cater to a plethora of hair types and concerns. It's no wonder you'll see them sprinkled all over your For You Page – from curly hair gurus to the straight-haired folks praising their Don't Despair, Repair!™ treatment. They get that the one-size-fits-all approach is outdated, which is a relief, right? Their ingredients list is like a salad bar for your hair: avocado, coconut, almond… It's refreshing to see hair products that are as nourishing and natural as the foods we put in our body. And trust me, when I switched to Briogeo, even my hairdresser noticed the difference. If you're keen to discover more about the TikTok craze for clean beauty, circle back to Why TikTok Loves These Brands to get the scoop on the viral buzz.


Why TikTok Loves These Brands

So, let's unpack the fascination with these sustainable beautifiers. It's a blend of authenticity and relatability. The brands getting love on TikTok don't just sell products; they're selling a lifestyle that champions transparency and health-consciousness. The younger crowd values those quick, visual reviews and real-time results—no surprise, they trust a raw, unedited video over a glossy ad. We're talking about users who are constantly on the hunt for what's genuinely good, both for their skin and the environment. Mention the overnight revival of a dull complexion by Herbivore Botanicals or the raving over ILIA's skin-tint, and it's clear—we're witnessing a masterclass in modern-day word-of-mouth marketing. Both influencers and the average Joe are proving that clean beauty isn't just a phase; it's a movement, one that's gaining momentum with every viral post.


The Impact on Beauty Routines

Embracing these TikTok darlings is like hitting the refresh button on your cosmetic stash. The transformation in your daily ritual goes deeper than just ditching synthetics. Imagine slathering your skin with Herbivore Botanicals' natural elixirs or brightening your complexion with ILIA Beauty's skin-centric makeup. These aren't just products; they're mini-revolutions in jars and tubes. Integrating these brands infuses your routine with a conscious touch, making you a part of a movement that favors transparency and wellness. It's not only about looking good, but also about being mindful of what you're feeding your skin. And as we've seen with TikTok's influence, what starts as a whisper on social media can turn into a roar in the beauty industry. Don't underestimate the power of a revitalized routine; it could very well set the stage for a new era in beauty, echoing the sentiments we'll explore about the future of clean beauty.


The Future of Clean Beauty and Social Media

When TikTok chimes in, you listen — or at least the millions scrolling through their For You Page certainly do. Clean beauty isn’t just a trend; it’s becoming a lifestyle, with social media turbo-charging its ascent. Imagine this: Beauty buffs double-tapping on a sea of sustainably-sourced, cruelty-free, non-toxic products, each vying to earn the holy grail status of 'TikTok viral'. It's a digital evolution that’s bracing for impact, en route to remolding beauty norms.

Much like how TikTok influences beauty trends, the platform is primed to be the launchpad for the next wave of clean beauty crazes. We're not just forecasting; we're witnessing the transformation of viewer's vanities, one #CleanBeauty hashtag at a time. Brands, take note: To stay ahead of the curve, harnessing the power of virality with authenticity will be key. The future? It’s glossy, ethical, and undoubtedly hashtagged.

So, here we are at the end, having dived through a whirlpool of clean beauty brands that have been turning heads all over TikTok. These aren't just fleeting fads; they've sparked a genuine shift in how we think about beauty products and our wellness. TikTok has amplified voices advocating for sustainable, non-toxic cosmetic choices and has unquestionably stamped its mark on the industry. As you refresh your beauty staples, remember that clean beauty is more than a hashtag—it's a commitment to health and respect for the planet. Sure, you can keep scrolling for the next beauty trend, but why not let these TikTok-approved brands guide your next haul? They're a testament to the power of community-derived change, one radiant selfie at a time. And as for clean beauty's future? With social media as its springboard, the sky’s the limit. Let's keep the conversation going, both in our beauty routines and online—because beauty is more than skin deep.

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