Eyeopener! Beauty Standards around the World ...


In an interesting experiment, a number of designers around the world were contacted by Superdrug (a UK high street retailer like a combined drugstore/beauty shop) and asked to photoshop an image to represent the “ideal beautiful woman” as per the “standards” of their home country. Originally, only freelance women designers were chosen but then four men were included, on the proviso that they conducted research before getting down to the job of touching up the original image. Here are the results.

1. The Original Image

Sent with the instruction to "make it fit with your culture's perceptions of beauty and an ideal female form."

The Original Image
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